Sydney Festival.

With a strategy to leverage the activities of Sydney Festival and Australia Day celebrations, James Saunders (Founder of Mopoke Media)  worked with Red Bean Republic, Sydney Festival and GenerationOne to build greater support and awareness of the GenerationOne movement.

Centred around the fun and must-see brand experience of the Sydney Festival Ferrython, a huge ferry wrap was designed for the race, event and supporter sign up event activity was managed, online content was filmed and produced, print  and outdoor digital ads were created.

  • GenerationOne
  • January 2011 & 2012

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